Homemade Records
BRAND REFRESH
Homemade Records is an existing business that consists of music management, consultancy and their own record label. They specialise in working with the most cutting edge musicians of underground music.
I was tasked with creating a new logo for Homemade Records with any creative response I saw fit. The only specification was that the brand name was to be displayed as HME MDE.  
Agency: Before Lucy
Main logo design. This logo was developed from the idea that a home made product is unique and special in the way it is created by hand hence the combined logomark of a hand and fingerprint. The loose, rounded lines is also a subtle hint towards the name of the brand.
I also developed other concepts for the client before the main fingerprint design was finally chosen which can all be found below.
The style of this design is more organic and irregular, linking towards the name of the brand.  This is especially accentuated by its appearance of a sewn on patch, framing the brand name as a proud badge reminiscent of something like a hand made jacket.
The idea behind this design is more of a literal interpretation. It allows the logo to be instantly recognisable from the brand name with its simplicity and the clean and elegant style can be suited towards most media.