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Brand Refresh
Homemade Records
Homemade Records is an existing business that consists of music management, consultancy and its own record label. They specialise in working with the most cutting-edge musicians of underground music.
I was tasked with creating a new logo for Homemade Records with any creative response I saw fit. The only specification was that the brand name was to be displayed as 'HME MDE'.
Agency: Before Lucy
Software specifications: Adobe Illustrator
Software specifications: Adobe Illustrator
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Main logo design. This logo was developed from the idea that a homemade product is unique and special in the way it is created by hand hence the combined logomark of a hand and fingerprint. The loose, rounded lines are also a subtle hint toward the name of the brand.
Other concepts were also developed before the main logo was finalised, as seen below.
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The style of this design is more organic and irregular, linking to the name of the brand. This is especially accentuated by its appearance of a sewn-on patch, framing the brand name as a proud badge reminiscent of something like a handmade jacket.
![](https://cdn.myportfolio.com/f7da54f48867687132c0a234601d34d6/e2018e32-22d9-474a-9f1b-2818964396e5_rw_1920.jpg?h=0f140eafcfa83251f0d457366efb5bcb)
The idea behind this design is more of a literal interpretation. It allows the logo to be instantly recognisable from the brand name with its simplicity and the clean and elegant style can be suited to most media.