Red and Raser
NEW BRAND DESIGN
Red and Raser is an online merchandise store, offering apparel and accessories for musicians of all genres whilst also presenting a special line for their own branded products. The client needed a new logo design for their identity and had a few specifications to follow. Since the store sold their own branded products, the ideal logo would be a logomark or one that combines both a logomark and logotype to be easily identified on the merchandise. In addition, the client also had a strong interest in mythology so I fully explored this concept through various ideas.
A unique logomark was ultimately created with inspiration coming from the ancient Egyptian Eye of Horus symbol and the Eye of Providence. The logo also created a kind of 'cult' impression that added to the brand's distinctive identity.
Agency: Scorp Design