![](https://cdn.myportfolio.com/f7da54f48867687132c0a234601d34d6/2f0808e4-2aa1-4fb5-bb94-e3a5442158b1_rw_3840.jpg?h=3e35fcba86e4b7bec317a640cab042fd)
New Brand Design
Yumma Food
Yumma Food is a new takeaway restaurant that produces gourmet food with a speedy experience. Its menu is heavily inspired by popular Asian cuisine.
My proposal for the new restaurant was to create a light-hearted brand identity that would reflect the casual, yet tasty experience Yumma Food has to offer.
Client: Yumma Food
Software specifications: Adobe Illustrator, Adobe Indesign, Adobe Photoshop
Software specifications: Adobe Illustrator, Adobe Indesign, Adobe Photoshop
![](https://cdn.myportfolio.com/f7da54f48867687132c0a234601d34d6/397c7bfc-48f3-4959-bce5-fb181d055b1e_rw_3840.jpg?h=7ceeaad1701512cbecd9ae0f153b9c4b)
The main logo design was created with a bright and bold colour palette which is carried across the whole brand identity.
![](https://cdn.myportfolio.com/f7da54f48867687132c0a234601d34d6/ff790135-a6b4-4af9-97ac-e435f1a08123_rw_3840.png?h=582010d895871e0967e43e1c0d27a16e)
![](https://cdn.myportfolio.com/f7da54f48867687132c0a234601d34d6/c86d77ec-d0d6-46db-b8f5-ad2e384be05d_rw_3840.jpg?h=c05ac84691a05b93810973125942ce3e)
Other combinations of colour palettes were also explored, as seen above.
![](https://cdn.myportfolio.com/f7da54f48867687132c0a234601d34d6/be78616e-64ae-409f-9324-c72a9cc8aed7_rw_1920.jpg?h=65b966ba3d743081ee4f51f9a7c92145)
![](https://cdn.myportfolio.com/f7da54f48867687132c0a234601d34d6/ae863054-4931-42ae-9067-f99793659215_rw_1920.jpg?h=2b57b52d1a6a0e2bb7a840a9b5b2e3d2)
![](https://cdn.myportfolio.com/f7da54f48867687132c0a234601d34d6/734a8531-6e2e-4cab-881d-7360a6465c4b_rw_3840.jpg?h=f598bf5fa451b9866b718de99cb8f6a5)
An alternative concept was also considered for the logo design.